Get paid for work of your choosing
Make anything you believe will be useful to others. NEO will pay for your work (with Chrons, the NEO currency ), regardless of how much it sells for. In NEO, people receive economic reward for effort, not for the value created.
Earn esteem for selling what you made
NEO will reward you with Merits (a measure of your competence) for value of your labor. Merits can't be given or sold and everybody can see how many you've got. People can also see what they were earned for. Your Merit score shows not only the level of your competence, but also in what field it was earned.
Profit is good ... if it is shared
People prefer reward to be allocated according to desert (see: Competence), but they also dislike economic inequality. That's why NEO rewards value generated by work unequally (with Merits) and effort equally, (with a set number of Chrons/hour). Profit and loss is also shared by all. The economically successful products pay for the losses made by the less successful ones.